Lead-machine for a roof window installer: SEO site with quote intake.
An installer of roof windows and skylights generated almost all orders from word-of-mouth and expensive advertisements. We built a fast, SEO-focused website with service and regional pages, a knowledge base, and a quote form that sends every inquiry directly to the inbox.
Extensive expertise, but barely findable online.
Unfindable for the search terms that matter
People search for 'install roof window', 'replace roof window' or their city. There wasn't a single page for that.
No visibility per region
One general page for all of Flanders, while demand is very local and varies by city.
Requests came in incomplete
Phone calls and loose emails without size, window type or roof details. Every lead took two extra phone calls.
The same questions, every week again
Price, grants, VAT rate, size codes and overheating were always explained verbally.
One site that captures search queries and immediately converts them into inquiries.
We delivered a fast site with a separate page per service and per region, a knowledge base that answers the most frequently asked questions, and a quote form that delivers structured inquiries directly to the inbox.
Page per service
Installation, replacement, repair, automation and skylights, each with its own text, photos and keywords.
Region pages
Separate landing pages per city and region, so local searches lead to the correct page.
Quote form with the right questions
Type of work, situation and contact details are structurally requested and forwarded directly.
Knowledge base
Articles about costs, grants, VAT, sizes, insulation and overheating. They answer customer questions and bring in visitors from Google.
Rich search results
Structured data for services, FAQs and company details, plus an automatic sitemap.
Call or WhatsApp in one tap
Fixed contact buttons on mobile, so a visitor never has to search for how to get in touch.
Live in 3 phases.
Search research & structure
Search terms per service and region mapped and converted into a clear page structure with internal links.
Build & content
All service, region and knowledge base pages built and filled, with quote form and contact buttons.
Launch & follow-up
Went live with sitemap, structured data and measurement, so we can see which inquiries come in per page.
Measurable impact, from day 1.
Findable pages instead of one general site
From inquiry to complete email in the inbox
Own page per region and service
From first conversation to online
Do you also want to generate inquiries without continuously advertising?
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