Booking app with loyalty, AI skin analysis, and influencer funnel for a beauty salon.
A beauty salon worked with an offline diary, paper loyalty cards, and ad-hoc Instagram posts for promotions. We built a mobile-first booking app with a loyalty system, portfolio, AI skin analysis, and a separate influencer funnel to attract new clients.
Bookings, loyalty, and marketing existed outside any system.
Appointments via phone and DM
Clients had to call or send a DM. Outside opening hours, every booking enquiry was lost or delayed until the next day.
Paper loyalty cards
A physical loyalty card that clients forgot or lost. Nobody knew who was a loyal customer or when someone earned a reward.
Portfolio only on Instagram
Before/after photos were only on socials. New clients couldn't easily see results per treatment.
No funnel for influencers
Collaborations with influencers happened ad-hoc, without their own landing page or follow-up on who brought in what.
One mobile app: book, save, discover, and convert.
We delivered a PWA-style salon app with an online booking module, digital loyalty system, treatment catalog, AI skin analysis, and separate landing pages for Pinterest and influencers, all in one codebase.
Online bookings 24/7
Clients book their own time slot per treatment and employee, and get a confirmation right away. No need to call.
Digital loyalty
Points are automatically awarded per booking and are redeemable for rewards in real-time.
AI skin analysis
Client takes a photo, AI suggests treatments she can book right away.
Portfolio per treatment
Before/after gallery linked to each treatment, so new clients immediately see results.
Influencer dashboard
Separate landing pages for Pinterest and influencers, with their own dashboard to track referrals.
Installable as an app
Mobile-first design, installable on the home screen without an app store, and works on iOS and Android.
Live in 3 phases.
Catalogue & branding
Treatments, prices, and staff structured. Salon brand identity translated into app design with its own colour palette.
Build core + loyalty + AI
Bookings, loyalty system, portfolio, and AI skin analysis built. Influencer and Pinterest funnel with their own landing pages.
Launch & marketing
Existing clients migrated to digital loyalty. App promoted via influencer and Pinterest funnels.
Measurable impact, from day 1.
Bookings without staff intervention
Real-time loyalty program for every client
Personal skin analysis in-app
Separate influx for influencers and Pinterest
Do you want to fully digitalise your salon (or wellness business)?
In a free session, we show how bookings, loyalty, and marketing fit into one app, tailored to your brand.